When does the consumer decision-making process begin?
A) when the consumer realizes that he or she has a need
B) when the consumer searches for information
C) when value is derived
D) when costs and benefits are analyzed

Question

Quizplus · Accepted Answer

The consumer decision-making process begins when the consumer realizes that he or she has a need. This is the first step in the process and triggers the rest of the decision-making process.

When Does the Consumer Decision-Making Process Begin