Which of the following is present when a consumer simply buys a product repeatedly without any real attachment?
A) brand loyalty
B) brand inertia
C) brand longevity
D) brand persistence

Question

Quizplus · Accepted Answer

Brand inertia is when a consumer continues to purchase a product out of habit or convenience rather than true brand loyalty or attachment. Brand longevity refers to the duration or lifespan of a brand, and brand persistence may refer to the brand's ability to maintain its presence or relevance over time.

Which of the Following Is Present When a Consumer Simply