Many consumers shop at Walmart every week or so even though they don't really like shopping there. They don't have any real attachment to the store, it's just that they don't want to pay higher prices elsewhere. Which term best describes this phenomenon of repeatedly shopping at Walmart without a commitment or attachment to the store?
A) brand loyalty
B) brand inertia
C) brand equity
D) brand habituation

Question

Quizplus · Accepted Answer

Brand inertia refers to the tendency of consumers to continue buying from a brand out of habit or convenience rather than a genuine attachment or loyalty. In this scenario, the consumers are shopping at Walmart because of its lower prices and convenient locations, not because they have a strong loyalty or attachment to the brand. Therefore, brand inertia is the best term to describe this phenomenon.

Many Consumers Shop at Walmart Every Week or So Even