Which of the following do consumers NOT make judgments about?
A) value associated with the benefit
B) product categories
C) presence of features
D) benefits associated with features

Question

Quizplus · Accepted Answer

Consumers always make judgments about the product categories they encounter, as it allows them to compare and contrast different options available to them. On the other hand, consumers make judgments about the value associated with the benefit, presence of features, and benefits associated with features, as they are important considerations in determining what product to purchase.

Which of the Following Do Consumers NOT Make Judgments About