How does the disjunctive rule differ from the conjunctive rule?
A) With the conjunctive rule, the product that is thought to perform best on the most important attribute is selected, but with the disjunctive rule, the product that is thought to perform best on any attribute is selected.
B) With the disjunctive rule, the product that is thought to perform best on the most important attribute is selected, but with the conjunctive rule, the product that is thought to perform best on any attribute is selected.
C) The consumer sets a minimum mental cutoff in both rules, but with the disjunctive rule, the cutoff point is usually low and the product that meets or exceeds this cutoff on any feature is selected.
D) The consumer sets a minimum mental cutoff in both rules, but with the disjunctive rule, the cutoff point is usually high and the product that meets or exceeds this cutoff on any feature is selected.

Question

Quizplus · Accepted Answer

The disjunctive rule differs from the conjunctive rule in that the cutoff point for the disjunctive rule is usually higher, meaning that the product must meet or exceed the high cutoff on any feature to be selected. In contrast, the conjunctive rule requires the product to perform well on all important attributes. Therefore, option D accurately describes the difference between the disjunctive rule and the conjunctive rule.

How Does the Disjunctive Rule Differ from the Conjunctive Rule