Which type of decision rule allows consumers to select products that may perform poorly on one attribute by accommodating for the poor performance by good performance on another attribute?
A) compensatory
B) compromise-based
C) superordinate
D) subordinate

Question

Quizplus · Accepted Answer

Compensatory decision rule allows consumers to compensate for the poor performance of a product on one attribute by considering the good performance of the same product on another attribute. In contrast, the compromise-based decision rule focuses on finding products that perform adequately on all attributes, while the superordinate and subordinate decision rules are not relevant to this context.

Which Type of Decision Rule Allows Consumers to Select Products