What are the two major types of rules that consumers use when selecting products?
A) primary and secondary
B) utilitarian and hedonic
C) compensatory and noncompensatory
D) feature-based and attribute-based

Question

Quizplus · Accepted Answer

Consumers use either compensatory or noncompensatory rules when selecting products. Compensatory rules take into account both positive and negative attributes of a product, while noncompensatory rules only consider certain important attributes without balancing the positive and negative factors.

What Are the Two Major Types of Rules That Consumers