Which type of consumer choice decision rule is the attitude-toward-the -object model an example of?
A) compliance
B) subordinate
C) noncompensatory
D) compensatory

Question

Quizplus · Accepted Answer

The attitude-toward-the-object model is an example of a compensatory decision rule, where consumers evaluate the overall attitude towards a product by considering various attributes and their importance, allowing positive attributes to compensate for negative ones.

Which Type of Consumer Choice Decision Rule Is the Attitude-Toward-The