
Carl is evaluating an xBox 360, a PS3, and a Nintendo Wii and has identified attributes to compare, such as price, game options, DVD players, and so on. He has decided that a game player must score above his minimum cutoffs. However, he has set these minimum cutoffs relatively high, and he will select the one that exceeds the relatively high cutoff on any attribute he's identified. Which decision rule is Carl using?
A) conjunctive
B) disjunctive
C) lexicographic
D) compensatory
Correct Answer:
Verified
Q78: In which type of evaluation process are
Q79: Which product category level is abstract in
Q80: What type of attributes is visually apparent
Q81: A consumer was deciding among three vacation
Q82: Lisa is evaluating different brands of sewing
Q84: Using which rule does the consumer set
Q85: Jose is trying to determine the actual
Q86: Using which type of decision rule does
Q87: Which type of consumer choice decision rule
Q88: Which term is used to describe the
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents