Which decision rule do consumers use to select an option that performs best on the most important attribute to that consumer?
A) conjunctive
B) disjunctive
C) lexicographic
D) primary

Question

Quizplus · Accepted Answer

The lexicographic decision rule involves selecting the option that performs best on the most important attribute to the consumer, without considering the performance of the other attributes. This is the most appropriate rule for the given scenario. The conjunctive rule requires all attributes to meet minimum standards, while the disjunctive rule requires at least one attribute to meet a high standard. The primary rule involves selecting the most preferred option overall, without focusing on specific attributes.

Which Decision Rule Do Consumers Use to Select an Option