In the consumer decision-making process, what comes after the search for information?
A) choice
B) evaluation of alternatives
C) need recognition
D) exchange

Question

Quizplus · Accepted Answer

After the search for information, the next step in the consumer decision-making process is to evaluate the alternatives available. This stage involves weighing the pros and cons of each option and comparing them to each other before making a choice.

In the Consumer Decision-Making Process, What Comes After the Search