Which of the following statements does NOT accurately describe consumers' use of decision rules?
A) Noncompensatory rules are not used in high-involvement situations.
B) Consumers can combine decision rules in order to arrive at a final solution.
C) Studies have revealed that the lexicographic rule is very common.
D) Consumers actually use the rules quite frequently.

Question

Quizplus · Accepted Answer

The statement that noncompensatory rules are not used in high-involvement situations is not accurate. Noncompensatory rules such as the elimination-by-aspects rule can be used in high-involvement situations where the decision is important and the options are complex.

Which of the Following Statements Does NOT Accurately Describe Consumers