One of the main responsibilities of sport marketers is to keep their loyal customers as heavy users and escalate lower-level users into loyal customers. Which type of marketing would be an effective tool for accomplishing this goal?

Question

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Relationship marketing focuses on building and maintaining long-term relationships with customers, which is exactly what sport marketers need to do to keep their loyal customers as heavy users and escalate lower-level users into loyal customers. By focusing on building strong relationships with customers, sport marketers can increase customer retention, loyalty, and advocacy, which can ultimately lead to increased revenue and profitability. Interactive marketing (A) focuses on engaging customers in two-way communication and can be effective for creating brand awareness and generating interest. Patronage marketing (C) focuses on rewarding customers for their loyalty and can be effective for retaining existing customers, but it may not be as effective for escalating lower-level users into loyal customers. Affiliation marketing (D) focuses on partnering with other brands or organizations to reach new audiences, but it may not be as effective for retaining or escalating existing customers.

One of the Main Responsibilities of Sport Marketers Is to Keep