Hyatt Regency's Platinum Card Program allows members to bypass any line at the check-in desk and get immediate check-in service. In this example, what are developed by offering value-added services that are not readily available from other hotel chains?

Question

Quizplus · Accepted Answer

By offering unique value-added services like immediate check-in for Platinum Card Program members, Hyatt Regency develops structural bonds. These bonds are based on providing services or benefits that create a structure making customers more likely to stay loyal to the brand, as these offerings are not easily replicated by competitors.

Hyatt Regency's Platinum Card Program Allows Members to Bypass Any