The Savvy Entrepreneurial Firm Feature in Chapter 10 Provides Several

The Savvy Entrepreneurial Firm feature in Chapter 10 provides several examples of firms that created positive awareness of its product of service by producing cleaver video spots. According to the feature, the firms were utilizing:

A) viral marketing techniques
B) echo marketing techniques
C) nontraditional marketing techniques
D) spot marketing techniques
E) guerrilla marketing techniques