It is better to emphasize a product or service's features rather than its benefits.

Question

Quizplus · Accepted Answer

It is better to emphasize a product or service's benefits rather than its features. Benefits are the outcomes or results that customers will experience, which is what they really care about. Features are the characteristics or functions of the product or service, which may not have much meaning to the customer unless they know how it will benefit them.

It Is Better to Emphasize a Product or Service's Features