Pam Ryan owns a store that sells running shoes and related products. Pam is currently trying to increase sales through endorsements by famous runners and former Olympic athletics. Pam is pursuing a:
A) strategic alliance strategy
B) licensing strategy
C) market penetration strategy
D) geographic expansion strategy
E) improving an existing product or service strategy

Question

Quizplus · Accepted Answer

Pam is using a market penetration strategy by trying to increase sales of her existing products (running shoes and related products) through endorsements, which is a tactic to attract more customers within her current market.

Pam Ryan Owns a Store That Sells Running Shoes and Related