The What Went Wrong? feature in Chapter 14 focuses on Steve & Barry's, a retail chain that grew rapidly from 2003 to 2008 but sold its stores to an investment firm in 2009. According to the feature, during its rapid growth, Steve & Barry's sewed the seeds for its ultimately failure primarily because it:
A) had a hard time finding celebrity endorsers
B) engaged in a number of disappointing acquisitions
C) developed a weak brand
D) wasn't able to gain market share
E) wasn't making money on its retail operations

Question

Quizplus · Accepted Answer

The feature states that Steve & Barry's ultimately failed because it wasn't making money on its retail operations, leading to financial struggles and inability to pay suppliers and landlords. This resulted in low inventory levels, unattractive stores, and eventually closure of stores. Choices A, B, C, and D are not mentioned as contributing factors to the failure.

The What Went Wrong? Feature in Chapter 14 Focuses on Steve