Question 1

When sending a persuasive message that needs an immediate response,which is the best medium for transmission?
A) An email
B) An instant message
C) A phone call
D) A memo
E) A text message

Accepted Answer

A phone call is the best choice when a persuasive message needs an immediate response because it allows for real-time communication and the opportunity for immediate feedback and clarification. Emails, memos, and text messages may not be seen immediately, and instant messages may not be appropriate for urgent or sensitive messages.

Question 2

The ________ audience is the direct recipient of the message.
A) primary
B) incidental
C) ancillary
D) secondary
E) peripheral

Accepted Answer

The primary audience is the intended target of the message, making them the direct recipients.

Question 3

To develop the most persuasive content for a communication,what must first be understood by the communicator?
A) What kind of content will best motivate the audience
B) What key questions should be asked of the audience
C) Where the audience is located
D) Whether or not the audience finds you credible
E) The problem that needs to be resolved

Accepted Answer

To develop the most persuasive content for your communication,you will need to understand the basics of persuasion.What kind of content will motivate your audience to trust you,believe your points,agree with your position,and do what you request?

Question 4

Which of the following terms best represents a response intended to prove an objection is wrong?
A) Concession
B) Aggregation
C) Argumentation
D) Refutation
E) Accession

Accepted Answer

Refutation is defined as the act of proving something false or erroneous, and is therefore the best choice to represent a response intended to prove an objection is wrong. Concession, aggregation, argumentation, and accession all relate to different aspects of communication and persuasion, but do not specifically connote the act of disproving an objection.

Question 5

Which of the following options is most likely to be used for reaching potential audiences you can't yet identify?
A) Group meeting
B) Email
C) Telephone
D) Blog
E) Text message

Accepted Answer

A blog can reach a wide and diverse audience on the internet, including those you may not have identified yet, through search engines and social sharing.

Question 6

Which of the following will help you move the message from a plan to a draft?
A) Analysis
B) Outlining
C) Composing
D) Writing
E) Evaluating

Accepted Answer

Composing involves putting your ideas into writing, which is necessary to move a message from a plan to a draft. Analysis, outlining, and evaluating are important steps in the planning process, and writing (while important) comes after the composition stage.

Question 7

Which of the following terms best represents the way you would like your audience to respond to your message?
A) Purpose
B) Audience need
C) Desired outcome
D) Business result
E) Potential resistance

Accepted Answer

The desired outcome represents the specific action or response you want your audience to take after receiving your message. This could include anything from making a purchase to attending an event, and is a clear indication of whether or not your message was successful.

Question 8

In the ACE communication process,________ involves thinking strategically about your purpose,desired outcome,business needs,audience and stakeholder needs,content needs,and medium choices.
A) analyzing
B) adjusting
C) composing
D) creating
E) editing

Accepted Answer

Analyzing involves carefully considering all aspects of the communication process before creating and sending your message. This includes thinking strategically about your purpose, desired outcome, business needs, audience and stakeholder needs, content needs, and medium choices. By analyzing these factors, you can ensure that your message is effective and achieves its desired results.

Question 9

To convince your boss to implement a procedural change in your department,which of the following best constitutes a concession in the context of a message?
A) The changeover may cause some minor initial delays, but in the long run, this shift will increase the speed of transactions by approximately 50 percent.
B) This changeover will require some additional training, and I know that we don't have the budget for that right now.
C) I can't understand why you think this change might involve a high price tag, because it can actually be accomplished for almost no expense whatsoever.
D) Implementing this change would not require the system to be shut down during business hours.
E) This change will be beneficial for the company in terms of profit.

Accepted Answer

You can concede a point of potential resistance by admitting that the opposing point of view has merit,but does not invalidate your argument.A concession is like saying,"Yes,but..." This choice concedes that there may be initial delays,but that the long-term effect of this change will actually speed up the process significantly.Some of the other choices are refutations,while some merely raise points of resistance.

Question 10

Being persuasive ________.
A) is rarely required in your daily life
B) involves understanding why your audience may resist your ideas
C) means tricking your audience into doing what you want
D) is very unethical and in some situations may even be illegal
E) means being influenced by others to agree with their point of view or request

Accepted Answer

Being persuasive involves understanding why your audience may resist your ideas and finding ways to address their concerns or perspectives. It does not involve tricking or manipulating others, and is often a necessary skill in both personal and professional settings.

Question 11

What is considered to be the most critical element of persuasion?
A) Logical argument
B) Credibility
C) Emotion
D) Benefits
E) Establishing a problem or need

Accepted Answer

Credibility is considered to be the most critical element of persuasion as it allows the audience to trust and believe the arguments being presented. Without credibility, even the strongest logical argument or emotional appeal may not be effective in persuading the audience.

Question 12

If an argument has merit,but does not support your argument,you may respond to the argument using a _____.
A) rebuttal
B) refutation
C) concession
D) resistance statement
E) goal statement

Accepted Answer

A concession acknowledges the validity of an opposing argument while still maintaining your own position.

Question 13

When conducting an audience analysis,who should be considered?
A) The primary audience
B) Both the primary and the secondary audience
C) All stakeholders
D) Leadership
E) The secondary audience

Accepted Answer

When conducting an audience analysis, it is important to consider both the primary and secondary audience. The primary audience is the group that the message is intended for, while the secondary audience is a group that may indirectly receive the message. Failing to consider either group can result in ineffective communication. It is also important to consider any stakeholders who may have an interest in the message, as well as leadership who may have the power to influence the success of the communication.

Question 14

Which of the following is least likely to help establish credibility?
A) Getting to know the audience
B) Establish credentials
C) Identify needs
D) Present ideas effectively
E) Tell the truth

Accepted Answer

Identifying needs is important for understanding the audience but does not directly contribute to establishing credibility, unlike the other options which are more directly related to building trust and authority.

Question 15

When emailing a coworker to ask for her assistance on a project,which of the following constitutes a refutation you could include in your request,in anticipation of a possible objection?
A) I really need your help right now, as my department is short-staffed.
B) I won't be able to complete my project if you don't help me.
C) While this may sound time-consuming, I will only need one hour of your time.
D) If you decide to help me, then you will have to spend more time at work to complete your own professional responsibilities.
E) I don't think that I will be able to return the favor.

Accepted Answer

This counters the objection of the coworker possibly thinking that assisting with the project will take up too much of their time. By stating that it will only require one hour of their time, it shows that their help will not be a burden.

Question 16

In persuasive situations,you will increase your chances of getting a positive response by ________ the analyzing phase of the ACE communication process.
A) devoting less time to
B) changing the order of
C) omitting
D) spending more time on
E) completing the evaluation phase before

Accepted Answer

Spending more time on the analyzing phase of the ACE communication process allows you to fully understand your audience's needs and concerns, which in turn helps you tailor your message and increase the chances of getting a positive response. Devoting less time, changing the order, or omitting the analyzing phase may result in a less effective message and a lower chance of success. Completing the evaluation phase before the analyzing phase may lead to a premature judgment about the effectiveness of your message without fully understanding your audience's needs.

Question 17

To ensure you have implemented an effective persuasive strategy,what should be done before delivering the message?
A) Outline the order of key points
B) Compose the message according to the persuasive plan
C) Determine medium
D) Evaluate the draft
E) Identify the most effective delivery method

Accepted Answer

Evaluating the draft allows you to review and refine your persuasive strategy to ensure that it is effective in achieving your desired goals. This step can help you identify any gaps or weaknesses in your argument and make any necessary adjustments before delivering the message. While the other options (A, B, C, and E) are also important components of an effective persuasive strategy, evaluating the draft is essential as it helps ensure that your message is clear, concise, and compelling.

Question 18

If you are not an authority in a particular subject,how can you add credibility to your message?
A) Use phrases such as "In my experience" or "I believe"
B) Add numbers and statistics to the communication
C) Discuss areas where you are an authority
D) Cite authorities and experts
E) Use industry jargon and slang to ensure the tone of the message is correct.

Accepted Answer

By citing authorities and experts, you are adding credibility to your message by demonstrating that you have researched and consulted with individuals who are knowledgeable and experienced in the subject matter.

Question 19

Analyzing ________ involves focusing on information needs,motivation and benefits,and potential resistance.
A) your audience's needs
B) your purpose
C) medium choices
D) your desired outcome
E) the business result

Accepted Answer

Analyzing your audience's needs involves understanding what information they require, what motivates them to engage with your message, and identifying any potential resistance they may have towards your message. This is crucial in order to tailor your message and communication approach to effectively reach and engage your audience.

Question 20

Which of the following best represents the purpose of a message?
A) The purpose of the message is why you are communicating.
B) The purpose of the message represents how you would like the audience to respond.
C) The purpose of the message identifies what the business result will be.
D) The purpose of the message identifies the intended outcome.
E) The purpose of the message represents how to best reach those with decision making capabilities.

Accepted Answer

Analyze your purpose,desired outcome,and business result.Before focusing on what you will say in your message,think about your goal.

Quiz 5: Communicating Persuasive Messages

When sending a persuasive message that needs an immediate response,which is the best medium for transmission?

The ________ audience is the direct recipient of the message.

To develop the most persuasive content for a communication,what must first be understood by the communicator?

Which of the following terms best represents a response intended to prove an objection is wrong?

Which of the following options is most likely to be used for reaching potential audiences you can't yet identify?

Which of the following will help you move the message from a plan to a draft?

Which of the following terms best represents the way you would like your audience to respond to your message?

In the ACE communication process,________ involves thinking strategically about your purpose,desired outcome,business needs,audience and stakeholder needs,content needs,and medium choices.

To convince your boss to implement a procedural change in your department,which of the following best constitutes a concession in the context of a message?

Being persuasive ________.

What is considered to be the most critical element of persuasion?

If an argument has merit,but does not support your argument,you may respond to the argument using a _____.

When conducting an audience analysis,who should be considered?

Which of the following is least likely to help establish credibility?

When emailing a coworker to ask for her assistance on a project,which of the following constitutes a refutation you could include in your request,in anticipation of a possible objection?

In persuasive situations,you will increase your chances of getting a positive response by ________ the analyzing phase of the ACE communication process.

To ensure you have implemented an effective persuasive strategy,what should be done before delivering the message?

If you are not an authority in a particular subject,how can you add credibility to your message?

Analyzing ________ involves focusing on information needs,motivation and benefits,and potential resistance.

Which of the following best represents the purpose of a message?