Healthmode, a personal health care company, has just developed a new type of skin lotion that it claims is much more effective than competing brands at healing dry skin. One way it could improve the rate of diffusion of this new product is to allow consumers to try out small samples.

Question

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Allowing consumers to try small samples can help them experience the benefits of the new skin lotion and increase the likelihood of purchase. This can also lead to word-of-mouth recommendations and positive reviews, further increasing the diffusion of the product.

Healthmode, a Personal Health Care Company, Has Just Developed a New