What do we call a group of products offered by a firm that are closely related to each other, either in terms of how they work or the customers they serve?
A) product spectrum
B) product mix
C) product line
D) product category

Question

Quizplus · Accepted Answer

This is a definition of product line which refers to a group of closely related products. Option A is an incorrect term and Option B refers to the entire range of products offered by a firm. Option D is a broader term than product line and may include unrelated products as well.

What Do We Call a Group of Products Offered by a Firm