Which of the following involves purchasing the right to use another company's brand name or symbol?
A) line extension
B) branding
C) licensing
D) diffusion

Question

Quizplus · Accepted Answer

Licensing involves purchasing the right to use another company's brand name or symbol. Line extension refers to introducing additional products under the same brand name, branding refers to creating a unique name and image for a product or company, and diffusion refers to the spread of a product or innovation through a population.

Which of the Following Involves Purchasing the Right to Use