Why did the DeBeers advertising strategy that was so successful in the West fail in Japan?
A) because advertising a luxury product in Japan would diminish its prestige
B) because they priced the product incorrectly
C) because they didn't do enough research
D) because the product was available in too many outlets, which diminishes its prestige

Question

Quizplus · Accepted Answer

The reason for DeBeers advertising strategy failing in Japan was because they didn't do enough research, which would have helped them understand the cultural differences that influence consumer behavior in Japan.

Why Did the DeBeers Advertising Strategy That Was So Successful