DeBeers, the diamond distributor, ran ads in Japan using a marketing strategy that had proved popular in the West. What was the result?
A) It was extremely effective, demonstrating that Japanese culture is becoming more "Westernized."
B) It led to a government reprimand for inappropriate advertising.
C) It was ineffective, because the ad showed Japanese women responding in unrealistic ways when their husbands gave them diamonds.
D) It was extremely effective, despite the fact that it had to overcome initial resistance from Japanese diamond merchants.

Question

Quizplus · Accepted Answer

The ad proved to be ineffective as it showed Japanese women reacting in an unrealistic way to receiving diamonds as gifts from their husbands. This implies that the cultural values and norms in Japan may differ significantly from those in the West.

DeBeers, the Diamond Distributor, Ran Ads in Japan Using a Marketing