Which of the following are marketers NOT able to directly control?
A) any of its promotional tools
B) the development of a marketing plan
C) the publicity the firm receives
D) advertising messages and their placement in the media

Question

Quizplus · Accepted Answer

Marketers are not able to directly control the publicity the firm receives, as it is typically generated by external sources such as news outlets or social media. While marketers can try to influence the messaging and tone of this publicity through actions such as crisis management or media relations, they do not have complete control over it. In contrast, marketers are able to directly control the development of a marketing plan and their use of promotional tools, as well as advertising messages and their placement in the media.

Which of the Following Are Marketers NOT Able to Directly