When it comes to the promotional messages they receive about a product, what do consumers tend to do?
A) They tend to forget one message as soon as another message is presented.
B) They tend to respond mostly to messages that appeal to their sense of humour.
C) They tend to combine information from the various sources to create a unified impression of the product.
D) They tend to filter the messages and ignore any that aren't consistent with their previously held opinions.

Question

Quizplus · Accepted Answer

Consumers tend to combine information from the various sources to create a unified impression of the product. This is because they are exposed to multiple messages about a product, from different sources such as ads, social media, word-of-mouth, etc. They use all this information to form a complete picture of the product, rather than relying on just one message.

When It Comes to the Promotional Messages They Receive About