As a product moves through the stages of the product life cycle, marketers normally will find which of the following to be true?
A) They must adjust their marketing strategies to reflect changing market conditions.
B) Sales peak well before profits.
C) Sales and profits tend to increase at a constant rate.
D) They can maximize profits by sticking to a consistent marketing strategy.

Question

Quizplus · Accepted Answer

As a product moves through the stages of the product life cycle, market conditions, competitors, and consumer preferences may change, which requires marketers to adjust their marketing strategies accordingly to maintain sales and profits. Therefore, choice A is the best choice. B is incorrect because sales and profits may peak at different times, depending on the product and market. C is also incorrect because sales and profits do not increase at a constant rate, and it is not applicable to all products. D is wrong because sticking to a consistent marketing strategy may not always lead to maximum profits.

As a Product Moves Through the Stages of the Product