Which of the following describes publicity?
A) It is not controlled by the marketer.
B) It is paid for by the marketer's competition.
C) It is intended to persuade consumers not to buy.
D) It is paid, nonpersonal communication with the general public.

Question

Quizplus · Accepted Answer

Publicity is the non-paid communication about a company or product, which is not controlled by the marketer. It can be positive or negative and is often generated by media coverage or word-of-mouth.

Option B is incorrect because publicity is not paid for by the marketer's competition.

Option C is incorrect because publicity is not intended to persuade consumers not to buy.

Option D is incorrect because publicity is non-paid communication and not paid communication.

Which of the Following Describes Publicity