In the introduction stage of the product life cycle, what are marketing efforts focused on?
A) building customer awareness of the product
B) reinforcing brand positioning
C) dynamic innovation
D) protecting market share from competitors

Question

Quizplus · Accepted Answer

In the introduction stage, marketing efforts are focused on building customer awareness of the product. This is because the product is new to the market and customers are not yet familiar with it. The goal of marketing is to create interest and generate demand for the product. Reinforcing brand positioning, dynamic innovation, and protecting market share from competitors are more relevant in later stages of the product life cycle.

In the Introduction Stage of the Product Life Cycle, What