What should marketers avoid doing?
A) using any information that flows from the bottom up to design their messages
B) placing their focus on a few key points of contact with customers
C) using more than two channels to promote their products
D) using confusing and inconsistent messages across multiple channels
Correct Answer:
Verified
Q245: What is the goal of promotion?
A) to
Q246: Which of the following describes publicity?
A) It
Q247: Which of the following would be an
Q248: As a product moves through the stages
Q249: In the introduction stage of the product
Q251: Which of the following do companies use
Q252: Although technology can help marketers reach larger
Q253: When it comes to the promotional messages
Q254: As the general manager of KTRV radio
Q255: What is the goal of integrated marketing
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