Which of the following would be an example of publicity for your local pet store?
A) referrals to the store by satisfied pet owners
B) a story in the local newspaper about the store's Adopt-a-Pet weekend program
C) Internet advertising
D) newspaper advertising in the weekly circular

Question

Quizplus · Accepted Answer

A story in the local newspaper about the store's Adopt-a-Pet weekend program would be considered publicity as it is a news story about the store and its events rather than a paid advertisement. Referrals and internet advertising would fall under promotion, and newspaper advertising in the weekly circular would be considered advertising.

Which of the Following Would Be an Example of Publicity