How do marketers in a competitive environment work to extend the profitable period of a product's life cycle?
A) by slowing down the rate of diffusion
B) by emphasizing discontinuous innovation
C) by temporarily removing the product from the market, then reintroducing it at a later date
D) by finding new uses for the product and changing the product

Question

Quizplus · Accepted Answer

Marketers can extend the profitable period of a product's life cycle by finding new uses for the product and changing the product. This helps keep the product relevant and appealing to consumers, allowing it to continue generating profits even as it enters the later stages of its life cycle. Slowing down the rate of diffusion (A) may delay the decline stage, but it won't necessarily extend the profitable period. Emphasizing discontinuous innovation (B) may create new products, but it won't necessarily extend the life of the original product. Temporary removal from the market (C) may create demand when reintroduced, but it won't necessarily extend the profitable period.

How Do Marketers in a Competitive Environment Work to Extend