A product is usually experiencing low sales and nonexistent profits and marketers are increasing promotion to raise awareness at which stage in the product life cycle?
A) growth
B) decline
C) introduction
D) maturity

Question

Quizplus · Accepted Answer

During the introduction stage of the product life cycle, sales are typically low, and profits are nonexistent or negative because marketers are investing heavily in promotion to build awareness of the new product.

A Product Is Usually Experiencing Low Sales and Nonexistent Profits