In an effort to design innovative new products, what have several leading-edge companies-including Electronic Arts, GE, and BMW-begun doing?
A) using sophisticated laboratory analysis and expert computer systems to make the development process more scientifically rigorous
B) outsourcing their design work to companies that specialize in this type of work
C) allowing customers to participate directly in the product development process
D) devoting a greater share of their internal resources to their marketing departments

Question

Quizplus · Accepted Answer

Several leading-edge companies, such as Electronic Arts, GE, and BMW, have begun involving customers directly in the product development process to generate innovative new products. This allows the companies to gather valuable feedback, leading to more successful product launches and a competitive advantage.

In an Effort to Design Innovative New Products, What Have