What are the stages of the new product development process?
A) idea generation, idea screening, market research, development, testing, and observation research
B) idea generation, idea screening, analysis, development, testing, and commercialization
C) idea generation, idea screening, analysis, development, testing, and promotional planning
D) idea generation, idea screening, market research, focus groups, intercept surveys, and observation research

Question

Quizplus · Accepted Answer

The stages of the new product development process are idea generation, idea screening, analysis, development, testing, and commercialization. Option B includes all these stages. Option A includes observation research, which is not a typical stage in the new product development process. Option C includes promotional planning, which is a stage that occurs after the product has been developed and tested, and is ready for launch. Option D includes focus groups and intercept surveys which are part of market research, but not the entire process.

What Are the Stages of the New Product Development Process