What is one reason why Apple's iPhone might have high diffusion rate?
A) It represents discontinuous innovation.
B) Most consumers view cell phones as convenience goods.
C) It involves highly complex technology.
D) Its use is highly observable.

Question

Quizplus · Accepted Answer

The high observability of iPhone usage through media, advertising, and word-of-mouth recommendations may contribute to its high diffusion rate. When consumers observe others using it, they may be more likely to adopt it themselves, leading to faster diffusion.

What Is One Reason Why Apple's IPhone Might Have High