Which of the following is the rate at which products are adopted in the marketplace?
A) diffusion
B) displacement
C) replacement
D) confusion

Question

Quizplus · Accepted Answer

Diffusion is the rate at which products or innovations are adopted in the marketplace. It refers to the process by which an innovation is spread through a social system or marketplace over time. Displacement and replacement do not relate to the rate of product adoption, and confusion is not a recognized term in the context of diffusion theory.

Which of the Following Is the Rate at Which Products