Which of the following is a theoretical model that includes the stages of introduction, growth, maturity, and decline?
A) product adoption cycle
B) product life cycle
C) product diffusion cycle
D) product sustainability cycle

Question

Quizplus · Accepted Answer

The product life cycle is a well-known theoretical model that includes the stages of introduction, growth, maturity, and decline. It is used to help marketers understand the different stages of a product's existence and determine appropriate strategies for each stage. The other answer choices are not applicable to this model.

Which of the Following Is a Theoretical Model That Includes