As it becomes easier for potential customers to observe others using a new product and as the product's relative advantages become greater, which rate tends to be higher?
A) rate of diffusion
B) internalization rate
C) separability rate
D) retention rate

Question

Quizplus · Accepted Answer

When potential customers can easily observe others using a new product and when the product's relative advantages are significant, the rate of diffusion tends to be higher. This is because people are more likely to adopt a new product when they can see others successfully using it and when they believe it will offer substantial benefits.

As It Becomes Easier for Potential Customers to Observe Others