Although technology can help marketers reach larger target markets, it also presents new challenges like which of the following?
A) store owners who do not display promotional material on time
B) consumers wanting more information than is available
C) consumers who move around too much
D) technology-savvy consumers who can control whether the message is received

Question

Quizplus · Accepted Answer

Technology-savvy consumers can control whether they receive a message, which can lead to challenges for marketers. For example, consumers can ignore or block online ads, unsubscribe from email lists, or skip over TV commercials with a DVR.

Although Technology Can Help Marketers Reach Larger Target Markets, It