To create a coordinated marketing message, marketers must have information about the consumer and which of the following?
A) the competition, the product, the market, and the strategy of the organization
B) the message, the market, and the competition
C) the competition, the message, the market, and the store selling the product
D) the message, the competition, and the intent of the product's use

Question

Quizplus · Accepted Answer

To create a coordinated marketing message, marketers must have information about the consumer as well as the competition, the product, the market, and the strategy of the organization. This will allow them to develop a message that resonates with their target audience and stands out in a crowded marketplace. Without a deep understanding of these factors, it can be difficult to craft a message that generates interest and drives sales.

To Create a Coordinated Marketing Message, Marketers Must Have Information