Marketers using a pull strategy would focus on promotional techniques that do which of the following?
A) focus on incentives to distributors
B) create demand from final customers
C) discourage competitors from entering the market
D) rely heavily on publicity rather than advertising

Question

Quizplus · Accepted Answer

A pull strategy is focused on creating demand from final customers, which can be achieved through promotional techniques such as advertising, personal selling, and sales promotions. This approach allows customers to seek out and purchase the product, rather than relying on distributors to push it onto the market. Therefore, the correct answer is B.

Marketers Using a Pull Strategy Would Focus on Promotional Techniques