What is one of the major advantages of publicity?
A) It targets the intended audience more accurately than other promotional tools.
B) It has the power to stimulate an immediate desire to buy the product.
C) It gives marketers the maximum possible control over the message.
D) It is often viewed by consumers as more credible than advertising.

Question

Quizplus · Accepted Answer

Publicity is often viewed as more credible than advertising because it is perceived as independent and unbiased. Consumers may be more likely to trust and act upon messages conveyed through publicity, which can ultimately lead to increased sales and brand recognition.

What Is One of the Major Advantages of Publicity