To promote a product, what does buzz marketing harness the power of?
A) e-mail
B) missionary selling
C) computer viruses
D) word-of-mouth

Question

Quizplus · Accepted Answer

Buzz marketing harnesses the power of word-of-mouth to promote a product or service. It relies on creating a buzz or excitement around the product or service, which is then spread through conversations between people. This can be more effective than traditional advertising because people tend to trust the opinions of their friends and family more than they trust ads.

To Promote a Product, What Does Buzz Marketing Harness the Power