What is the term for a firm's strategy to gain more control over the supply chain by performing the activities itself or by acquiring the organizations that perform the activities?
A) vertical integration
B) horizontal integration
C) insourcing
D) outsourcing

Question

Quizplus · Accepted Answer

Vertical integration refers to a firm's strategy to gain more control over the supply chain by performing the activities themselves or by acquiring the organizations that perform the activities. This can involve either backward integration (acquiring suppliers) or forward integration (acquiring distributors or retailers).

What Is the Term for a Firm's Strategy to Gain