Which of the following is NOT a factor for servicescapes?
A) proximity
B) ambience
C) functionality
D) signs, symbols, and artifacts

Question

Quizplus · Accepted Answer

Proximity is not a factor for servicescapes. Ambience, functionality, and signs, symbols, and artifacts are all important factors. Proximity refers to the distance between a service provider and the customer, which is not directly related to the servicescape environment.

Which of the Following Is NOT a Factor for Servicescapes