If the audience is likely to respond negatively to a written message, a good strategy is to begin the message with a brief discussion of the rationale for the message before presenting the bottom line.

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This strategy is called the indirect approach and helps to build credibility and establish a positive tone before presenting the main message. It is particularly effective when the audience is likely to have objections or concerns about the message.

If the Audience Is Likely to Respond Negatively to a Written