Which of the following is true of persuasive messages?
A)The vast majority of business messages are persuasive messages.
B)Persuasive messages do not need any prior planning.
C)Persuasive messages are very similar to messages that express appreciation.
D)Persuasive messages require a message structure that reduces resistance.
E)The success of persuasive messages seldom depends on your credibility.

Question

Quizplus · Accepted Answer

Persuasion involves extensive planning: analyzing your audience to understand their needs, values, and how they are influenced; developing your ideas as you wrestle with the complicated business issues at hand; and creating a message structure that most effectively reduces resistance and gains buy-in.

Which of the Following Is True of Persuasive Messages