The total potential revenue derived from a customer over an extended period of time is called:
A)economic profit maximization.
B)mutual sales investment.
C)supplier relationship management.
D)customer lifetime value.
E)partnering value delivery.

Question

Quizplus · Accepted Answer

Customer lifetime value refers to the total revenue a customer is expected to generate over the course of their relationship with a business. This includes both the initial purchase and any subsequent purchases or referrals they may bring. It is an important metric for businesses to consider when making marketing and sales decisions, as it helps to calculate the value of a customer and the return on investment for acquiring and retaining them.

The Total Potential Revenue Derived from a Customer Over an Extended