Each of the two major soft drink companies know approximately 40 percent of consumers always buy their company's products, without consideration of alternatives or price. Consumers who purchase their product out of habit are ___________ loyal.
A)attitudinally
B)behaviorally
C)customarily
D)dependably
E)strategically

Question

Quizplus · Accepted Answer

Behaviorally loyal consumers purchase a product out of habit or repeat purchase without considering alternatives or price. The fact that 40 percent of consumers always buy the products of each major soft drink company without consideration of alternatives or price indicates that they are behaviorally loyal. Attitudinal loyalty (A) refers to consumers who have a strong preference for a brand but may not necessarily purchase it consistently. Customarily (C), dependably (D), and strategically (E) are not commonly used terms to describe types of consumer loyalty.

Each of the Two Major Soft Drink Companies Know Approximately